If one was to use the newspapers and the mainstream media as their means for getting news as it is really is then the line today is that Conservative Party is massively split on tax. If you read the Telegraph it's Cameron and Osbourne's "most serious challenge". Readers of The Times are told its a "revolt" but the paper makes it sound more like schism. Whilst the BBC plays up it's significance on repeat.
The thing is, there isn't really a split when you look at it honestly. On the one hand you have those saying they want tax cuts, period. On the other hand you have those who say they want tax cuts, but only when they can be sure they can deliver them. The disagreement is not, in fact, over tax at all. The disagreement is over the cautiousness of the approach we should take toward that desired tax cutting end. As I said yesterday, I consider the latter a genuinely conservative position rather than the former.
Whilst the split doesn't really exist, the media's decision to play this up as Cameron against the Old Guard works in our favour. After all, as a party we don't have a Clause IV to have a "moment" around. But we do have the perceived battleground of tax policy which the media, thaqnks to their obsession with talking about splits in political parties, are making far more significant than it actually is.
You couldn't ask for better media coverage really when it comes to enforcing a perception of change and renewal amongst the wider electorate.