Sunday's huh? Full of great little stories, often over-egged for added impact, today's being the Mail on Sunday claiming that Samantha Cameron voted for Blair. Swiftly and categorically denied of course, but frankly, who gives a damn?
Whether she did or she didn't, there are quite a few people out there who voted for Blair who won;t vote Labour again. In a sense, even if it were true about Sam Cam, it plays perfectly with the Tory strategy of pitching itself as a party to vote for by people who havn't before i.e. the 30-somethings, with mortgages, jobs and families.
As an aside, I think the really interesting demographic in the forthcoming election is going to be the first time voter that has no real memory of politics other than a Labour Government. I've often thought the "remember the Tories" line to be a bit crap because it only really resonates with core Labour voters.
This was much the same in reverse in 1997, the "New Labour, Same old Danger" line played to core Tory votes, and had little impact on the first time vote that new nothing other than a Tory Government. It will be quite interesting to see where that block of votes decides to go this time.
Will the maxim of "anyone who is under 30, and is not a liberal, has no heart; and anyone who is over 30, and is not a conservative, has no brains" hold?