According to Yahoo! News, the search giant Google has bought the online advertising giant Doubleclick for $3.1bn, beating off Microsoft in the process. I may be wrong on this, but with Google AdSense already and now Doubleclick this probably makes Google the single largest advertising entity on the Internet.
Doubleclick have been around for eons in Internet time terms, so their experience, both in sales, clients and the relevance of delivered adverts will, I would've thought, have nothing but a positive impact on Google ever-growing portfolio of purchases and pet-projects.
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