Ironically one of the golden rules is also how not to make a twat of yourself on Twitter, which I guess a certain Labour PCC called Stuart MacLennan would probably nod at profusely if he read it. Anyhow, here's the general blurb for the book,
This accessible, practical guide offers common sense advice for almost any scenario, covering the basics, such as personal presentation, how to dress and how to present yourself on television and radio, to fundraising, polling, making the best use of modern media and handling difficult situations (without making a fool of yourself).You can buy it on Amazon and make me a few pennies towards an Amazon voucher in the process... if you really want too (you know you do! <- subtle hint to family).
Featuring contributions and advice from some of the leading names in contemporary British campaigning, How to Be A Politician is an essential resource that some of today's serving politicians could make good use of.