Wednesday, May 16, 2007

Where the motion against cheddar huh?

Jesus wept!
That this House notes with concern the decision by Masterfoods Ltd to start using animal based rennet in their confectionary products, such as Mars Bars and Snickers; recognises that this decision will mean that many people are unable to eat their products; agrees with the Vegetarian Society that the company's move is incomprehensible; considers this to be a regressive step in contrast to other producers who are removing animal products from their ingredients; and calls upon Masterfoods to reverse its decision without delay.
They'll be tabling a motion about the evils of cheese next! If you don't like it then don't buy it. If it really does matter as much as the bunny-huggers think, them they will switch back anyway whent he market screws them over.

Somehow though I don't think it will, because as much as there is this belief that we're all conscientious shoppers who meticulously read the ingredients in the products we buy, actually, most of us don't.

7 comments:

Anonymous said...

If it really does matter as much as the bunny-huggers think, them they will switch back anyway when the market screws them over.

Indeed - but it is a most puzzling business decision, hence some of the interest. "Let's reduce our potential market, open ourselves up to potentially massive poor PR, and all for a minor administrative cost." Checking that the supplied whey-powder comes from vegetarian production environments is hardly the most difficult activity in the world, and the product cost delta is negligible.

Also, I'd imagine that the press has resulted in a few (non-"bunny-hugging") people feeling somewhat uncomfortable about what goes into their food. Animal flesh in sweeties doesn't quite seem to fit...

Ali Gledhill said...

Are Masterfoods incapable of making a simple business decision? If Masterfoods want to give vegetarians a choice of perpetuating a twisted idea of morals vs eating yummy chocolate, good for them.

Anonymous said...

Vegetarians do pay attention to that stuff. You could see gelatin disappearing from some products over the years, which I believe was partly to do with the vegetarian market.

I wonder if they're not committing to using animal rennet but rather saying that they'll use whatever is cheapest at a particular time.

Not the House's business, however, I agree.

Anonymous said...

I thought gelatine was a no-no cos of wobbly cow disease?
I'm with Anon: why alienate a chuck of your customers. We all know less than devout Hindus, Muslims, Jews who still avoid meat, non-halal, non-kosher.
Oh well, it creates an opportunity for acompetitor! :^)

Anonymous said...

I am pretty sure that gelatine was gone from some products before that. There are supposed to be over 2 million vegetarians in the UK; if using ingredients which are acceptable to vegetarians doesn't cost a great deal extra, it makes sense, it seems to me.

dizzy said...

pinko animal loving tree hugging liberal

Anonymous said...

Are you calling me a sheep shagger!?

Indeed, I'm very liberal. Except when it comes to money.