This is the new "Tales of the Road" website from the Government which replaces the immensely popular hedgehogs.gov.uk website. The latter cost just under £16,000 over two years, I somehow think the fancy CGI in the advert for the new one cost just a teensy bit more and will be seen by just as view.
Got that kids? Goths are not cool. Dress in black and you're roadkill!
Update: As noted by Croydonian below, doesn't she look just a little like Tim Burton's "Coraline"?