Tuesday, April 22, 2008

Can you Unlock Reality?

Have you ever wondered about the construction of the Universe? Apparently you can now know the answers if you just "Unlock Reality". This is the title of an underground "manuscript" which claims to explain the construction of the Universe in terms that anyone can understand, it is being quite heavily shared around the world using bookcrossing.

However, you won't find it quoted anywhere. Apparently the book asks people not to quote it and all the people that say it "changed my life" simply respect it. It appears to be quite the Internet phenomonon, with a chorus of people extolling its virtue. Or perhaps a growing number of online identities all shared by just one or two SEO types creating a viral meme for a laugh?

Why, you may ask am I blogging this? Well yesterday on the Jubilee Line, someone had been putting a number of stickers up to promote a site where you can purchase a copy of the manuscript electronically via PayPal. What caught my attention though, was the logo in the bottom right hand corner of the sticker.

Click Image for Larger Version

Is that just a naughty use of the London Mayor's branding I spy? Or could it be an official endorsement of a new age viral scam by Livingstone? If only I could Unlock Reality I woulod probably know!
NOTE: If it is an SEO viral scam then I have just helped it along a bit. Go me!


Anonymous said...

It looks like some New Age waffle: http://thesecret.powerfulintentions.com/forum/thesecret/message-view/1364091

Anonymous said...

See also Google has been ordered to disclose identity of copyright wrongdoer.

Anonymous said...

"Have you ever wondered about the construction of the Universe?"

Oh dear Dizzy, you should know better than that.

As Adams the wise once used his digital writing instrument to say,
"There is a theory which states that if ever anyone discovers exactly what the Universe is for and why it is here, it will instantly disappear and be replaced by something even more bizarre and inexplicable.

There is another theory which states that this has already happened."

Anonymous said...

If it smells like BS....

don't touch it except wih a very long stick.

Anonymous said...

For a better take on the universe and reality - have a look at M-Theory. If proven reliable, it explains our universe, the big bang, what happend before the big bang and even how we can create our own universes in a lab.

Anonymous said...

it is pre-release marketing bullshit hype for a pay to view book. After doing a little digging, I found some reviews from some of the first readers that had downloaded the book:-

"What a load crap I demand my £11 back"

"Please save your money...."

"It was basically telling people to help others. And all i was thinking when i was finished reading it was..."No sh*t, Shirlock"