Blair and Campbell in their own words?

There's an interesting piece in today's Mail on Sunday, it doesn't proffer actual evidence but does point out the remarkable similarities between Blair's recent speech on the "feral media" and the words of Alastair Campbell in previous time.

Blair: "Everything is a triumph or a disaster. A problem is "a crisis". A setback is a policy "in tatters"."
Campbell: "Everything is described as a crisis when in fact they are dealing with a problem, a setback, not a crisis."

Blair: "Broadsheets face the same pressures as tabloids; broadcasters increasingly the same pressures as broadsheets. The audience needs to be arrested, held and their emotions engaged."
Campbell: "Traditional barriers between tabloids, broadsheets and broadcasters have collapsed; they are all chasing populist stories to attract attention and retain viewers, listeners and readers."

Blair: "I introduced lobby briefings on the record, monthly Press conferences and became the first Prime Minister to go to the Select Committee's chairman's session. None of it to any avail."
Campbell: "I put all our briefings on the record. The Prime Minister agreed to a monthly live Press conference and was the first-ever PM to appear before Select Committees. But even all this tended to be dismissed as spin."

Blair: "the challenge of the changing nature of communication on politics"
Campbell: "There is a book to be written about the changing nature of political communication."

I guess for two people so closely associated with each other, who no doubt speak regularly, there is a strong possibility that they will use the same words. However, the claims that the cynicism is all the media's fault remains a bizarre one when one looks at the Labour media operation between 1994 and 1997.