It seems the Government is planning on giving away 45,000 pedometers to kids to encourage them all to get fit and do physical activity (like walking which must be tough), thus fighting the next doom and gloom facing us, child obesity. The pedometers will however only be available in poor "deprived areas", presumably because fat kids living in affluent areas deserve coronary attacks, and anyway they've probably got health insurance.
The thing is, pedometers are well known for being a bit dodgy in what they report. If you use one of those cheap ones given away with Special K they tend to over report by anything up to 50%. If you want accuracy then it costs, often four times as much. You're looking at a fiver a pop at the bottom and about £23 at the top end. So how much is the Government spending in their class war driven fight against obesity?
The press release says that the pedometers are part of "£494,000 project to motivate inactive children to become fitter", so they must be using pedometers that are less than a tenner each at the very best. Even at the bottom of the range though it would mean a spend of about £225,000.
Is that money well spent as compared to just forcing physical activity on kids in school and stopping them sitting on their arses all day? I wonder how many of the pedometers will be broken within the first week of handing the toys out?
God I'm in a cynical mood this morning.