I was, I must admit, wondering how long it would take before Simon Cowell for it is He said something about the election and so it has come to pass.
The veritable God amongst men, Simon Cowell has endorsed David Cameron saying he is "da man"* and I imagine that there will be quite a happy view of that little front page in CCHQ this morning. The question is, does or can it have influence?
I would imagine there will be many who would be aghast at the thought that it might have influence. That a man responsible for populist TV shows, who has made his living out of telling people they're crap when they really are crap might influence the democratic process is a shocking portrayal of the intellectual level of political discourse in Britain, right?
Wrong. Simon Cowell's on-screen success is because of his brutal honesty. At a time when trust in politics is such a major issue, someone like Cowell actually represents exactly that which so many would love to see in their politicians.
Cowell is, and I caveat this by stressing I'm talking about his "on-screen" persona only - a no-spin zone. If he thinks something is ridiculous, if he thinks something is rubbish, he says so and he doesn't worry too much about upsetting some people in the process. Now of course, you could say this is, in itself, a bit of spin, but perception-wise he does what people wish politicians would do and that is why it's pretty significant.
No doubt the hand-wringing anti-Murdoch pseudo-intellectuals will be suggesting it denigrates people's intelligence to have someone say what they think, all because of where they say it - if it's in the Murdich press they must be a Rupert-inspired conspiracy going on right? That's how it works don't you know! Pass the tinfoil!
More than once on this blog I've said that normal ordinary people really don't care that much about politics, they'd rather be watching the X Factor. So, when the X Factor supremo comes out and says something they will tend to listen. I'm not saying they'll agree, but I imagine if you did a poll asking who was more trusted in general between the leaders and Cowell, Cowell would win hands down.
The X Factor election just got an X Factor endorsement. Now pass the tea Alice, the white rabbit is getting thirsty. Arise Lord Cowell of Hove?
* Before anyone gets animated about me calling Cowell a "God", I offer this caveat. Yes, he has produced some gut-wrenchingly dire and genuinely sickening acts in his time, but the majority have been a success. Compare this with someone like Lord Alan Sugar, who's businesses have manufactured technology on the wrong side of the technology curve repeatedly.