Wednesday, February 10, 2010

Mandelson's department spends £86 a word with Google

I bet you didn't know that during the financial year of 2009/2010, the Department for Business, Innovation and Skills ran seven campaigns for which Google Adwords were bought,
Graduate Talent Pool, Vulnerable Workers and Agency Workers, National Minimum Wage, Business Link, i-Awards, Science: So What? So Everything and Employment Agency Standards as you asked.
Obviously you might have known that already but I didn't. I also didn't know that the total cost of purchasing these words was, via the Central Office for Information, £381,056.89. Money well spent I'm sure on things most of us have probably never heard of. In total they purchased 4,440 words (which works out to an average of about £86 per word).

What's that? You want to know what the words were? Sorry, no can do. Mandelson's department says it can't tell precisely what it spent your money on because it might prejudice "the commercial interests of our suppliers".

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