Government Press Release of the Day

Sorry if this seems typically libertarian of me, but I've just seen a press release that seems wonderfully creepy in an Orwellian way. The Central of Office of MisInformation have issued the following,

COI reveals new five step plan for behaviour change

A new five step process for behaviour change communications planning is at the heart of new guidance from the Central Office of Information (COI). It also recommends a practical behavioural model to be defined at the start of any new behaviour change initiative, and refined throughout the life of the campaign. These measures will help maximise the effectiveness of - and define the role for - government marketing activity on integrated behaviour change campaigns.

You can read the rest here, it's essentially a lot of civil service speak for guidance on using propaganda for the purposes of social engineering.

Doubleplusgood.