The following video is part of the promotion for the new TLD .tel. A slightly new innovation which, rather than converting a named web address to an IP address, actually allows for storage of personal contact information. It basically allow people to store contact information directly in the DNS without the need to build, host or manage a website.
You can also add further information which you can make privately available to those you choose. Think of it like a global business card without the need to ever know how to build a website.
I can see this becoming very popular with small businesses who cannot justify the cost of building and maintaing a website, but would like a web address with basic contact, address and perhaps map location on it.
You can get your tel name here. Mine will go live soon hopefully.