I am assuming that this is a wind up of some sort. The guy is doing videos and a blog journal for thrity days before he commits suicide. Currently he is on Day 16 and reading the first entry he will be emailing the link to his family and friends right before he does the deed.
Presumably, if this is real, then his family and friends might actually find out about it before he does it.
Update II: Having watched a bit more I have a straneg feeling that this might be some sort of bizarre viral attempt. Can't be sure though and I guess after 30 days no one will know anyway if it is for real. Atleast not initially.