Could the cliche that there is no such thing as bad publicity be anymore true for the DEC Gaza appeal and the BBC? The BBC refuses to broadcast the appeal because it has (rightly or wrongly) concerns about it potentially breaching its impartiality obligations. BBC News editors then make the refusal a massive row, run it at the top of many of its radio and news broadcast over a number of days.
Could the DEC have asked for better and wider coverage than that? Seriously. They wanted a quick video slot to broadcast an advert apepaling for help which most people would probably be boiling their kettle during anyway. What they've got is round the clock coverage for four days instead, where BBC News basically slates itself whilst simultaneously bringing the appeal to an even wider audience.
I would be most interested to see how much money they actually raise compare to what they hoped to raise with the original broadcast that was refused.