This is the latest Tory campaign advert.
This is the latest Labour campaign advert.
Now of course, people will say I am biased in thinking the Tory advert is more effective than the Labour one. However, I'm interested to know what others think. For me the Labour one is pushing a concept and theme that is not as easy to plug-in to as the Tory one.
The latter requires the viewer to actually spend time and read it, the former has a message that simply speaks for itself.