No doubt some people will think I'm a terrible sexist and just don't understand the pressure that woman face, but I was unaware that in February this year the Government launched a "National Breastfeeding Helpline" (Tel: 0844 20 909 20).
It cost £150,000 to set-up, it charges people 8p for the first minute and then 5p for subsequent minutes, and it was apparently put in place to support the statistical estimate of 450,000 breastfeeding mothers in any given year.
How many calls has it taken since February? 23,728. That's approximately 97 calls a day. Assuming that figure remains constant to next February, that will work out at a rough total of 35,500 calls in 12 months. That's about £4 spent by the Government for every call made to the line and the recovery of pennies back for the incoming call charges.
Now, call me a heartless male chauvinist if you must, but that just doesn't seem to me to be a decent investment. Just less than 8% of the supposed breastfeeding mothers in the country rang the line which suggests it's actually not needed. Although I bet the Government would say they just need to spend more advertising it.