I've just come off the phone with the people that sent me the press release having essentially asked them "why have the Telegraph paid for something that is free for us all to use and post already? What is it that they bought that is special?". The answer to that question is being sought.
Something tells me the official answer won't be "they got hustled" even though we all know it is. Anyhow, here's one of my favourite Onion videos posted on this blog for free with no deal required thanks to them giving me the embed code.
Live From Congress: The Skull Fucking Bill Of 2007