There is a great arse about face initiative by Hertfordshire County Council at the moment. They've produced an mp3/cd for drivers that is basically hypnotherapy with ambient music to help driver take effective breaks. The CD is called "Drive and Survive", but the arse about face part of it is that you cannot, for obvious reasons, listen to it whilst driving, otherwise you'll drive and errrr... crash (probably).
Here's the thing though, when you listen to it it tells you how important it is to take breaks. So you have to listen to it to know I guess, which makes sense huh? It also tells you not to drink fizy drinks which makes me wonder if there are some other subliminal messages in it "Remember to recycle" or "pay you Council Tax on time".
You can download the mp3 here although they wa\nt your email address and don't say why.
5 comments:
Dizzy,
1st para: brakes != breaks!
Well spotted. Hate it when that happens, just type.
Herts CC's Simon Hoggett is apparently claiming that the CD uses "neurolinguistic programming", so that's the oddest local government investment in cockwitted pseudoscience since Easington cahncil shelled out for an exorcist in February.
I reckon local councils must have been putting subliminals in the media for years. Why else would we put up with their crap?
From isidore's comment, it looks like Easington Council might have misread the Government's wish that local authorities promote exercise...
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