Why you may ask. Well the answer is quite simple. By forcing those identified into work for just four weeks it will create rolling statistics so that Purnell, Brown or any Labour MP for that matter can throw out the soundbite of 'the Flexible New Deal has got X number of people back into work'. What they won't say is how many of those people have remained in work after the four weeks is up, and you can be sure that people will be double, triple and quadruple counted too. That's what happened with the New Deal so why should it be any different? You only ever hear about many people the New Deal has got 'into' work. What you don't hear is how many of those people stayed in the New Deal placement when the taxpayer-subsidised employment ended and employers had to start carrying the full cost of the staff.
It's a little bit like the con we have on University figures. We're told each year how the Government is getting more and more of our super-clever young kids into University to do Madonna Studies. The figure they don't like to actively promote is how many of those under-graduates actually complete their course. That is because the dropout rate at Universities has been static at 22 percent for five years. All those extra people getting into University and yet the failure to complete the degree continues at the same rate, suggesting that quite a lot of those people the Government is driving into University should not be going in the first place. The target to get half of 18 year olds into University becomes almost meaningless if the numbers failing to finish does not even fall.
As with almost all the social policy tinkering by the Government, it is the figures at the end rather than the target measuring the means that really matter. Dropout rates, just like employment retention rates are the genuine indicator of the Government's policy failures. The problem of course is that in a world driven by rolling Government announcement and artificial news generation you have situations like Purnell's speech. Where tough rhetoric about means gloss over the structure, analysis and reality of the end. Purnell got the headline he needed to triangulate those people that want to be tough on the 'scroungers' whilst actually outlining an old policy with a new name which has not achieved anything close to what it claims. Spin is dead under Brown. Long live spin!