He'll be taking credit for our Christmas presents next

I love these sort of press releases. It has the headline "Prime Minister hails £11 million boost for youth sports scheme" and says,

The Prime Minister, Gordon Brown, today joined forces with the police, Football Foundation, Premier League and Department for Culture, Media and Sport (DCMS) to announce an £11 million expansion of the Kickz project, and hailed its success in cutting anti-social behaviour.

All well and good huh? Brown doing his bit for sport, gettig the Government involved in massive investment. Then you get to paragraph two which says,

"The Football Foundation is investing £4.7 million into the scheme, the Metropolitan Police Service £3 million and £1 million through the DCMS from the Premier League's good causes fund. Matched funding provided by local bodies will boost the total amount to more than £11 million over three years."

So how much is the Government in for in this massive £11 million investment? Bugger all, that's how much. It's other people spending money and Brown is hanging on their coat tails and taking some of the credit.

Back in 2000, during the period we now know as the Blair Years, there was a memo that turned up where Blair talked about strategy and famously said about a specifci policy, "I, personally, should be associated with it". Clearl the cult of personality strategy lives on.

Beware parents of Britain. You may find yourselves getting a knock on the door when your holding your toddlers birthday party and find our Prime Minister there to take credit for all the presents you, your family and friends have bought your offspring.