Would you like to know how much the new 2012 Olympic brand logo cost from the ever growing budget? Well, I'm not sure how you can find out. Looking at the London 2012 delivery website seems to suggest that the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) are in fact a private company and so are exempt from the Freedom of Information Act.I guess a question could be asked to Tessa Jowell, or the Olympic Delivery Authority (ODA), but all they would have to do is say that it was arranged by (LOCOG) and we'll probably never know.
Should you be wondering what the logo is all about, apparently the design brief was for "an emblem that represented the four key 'brand pillars' of access, participation, stimulation and inspiration, culminating in the brand vision of 'Everyones Games'." Frankly, as one of my colleagues said, there are better hoodie'd graffiti taggers out there.
Anyways, I guess I shouldn't moan, it's only our money after all.
Update: OK, apparently the logo cost £400,000 and they reckon it was privately funded. If that is true then I shall not moan and instead laugh at the fool that parted with so much for what, as a comment below says, is Lisa Simpson engaged in a sexual act.
Image by Theo Spark
13 comments:
according to the BBC website it cost £400,000
doesn't say that in this one.
I love the way the olympic rings are 'fucking' what could be taken for a representation of the UK taxpayer.
Are you sure that's not just something from the comments on 606?
Q. “What inspired you for this design?”
A. “Well, I was inspired by the disjointed approach to the bid, the way that it divided the nation and how it has and will continue to break it budget”
OK it's settled.
Lisa Simpson giving head - according to numerous posters on the BBC and The Register.
This will be featured in foreign versions of 'Tarrant on TV'. We will be a laughing stock.
Herea a challenge Dizzy spend 20 minutes making a better logo and send it to them for free.
Mind you I guess you have to be pretty athletic - if not a contortionist - to blow yourself off.
Buenaventura
http://pubs1.tso.parliament.uk/pa/cm200607/cmordbk2/70606o01.htm
22. Mr David Evennett (Bexleyheath & Crayford): To ask the Secretary of State for Culture, Media and Sport, how much was spent on the London 2012 Olympic logo.
Jesus, some of the submitted logos featured on the BBC website are pretty good! It would be funny if pubs/restaurants around London started using alternative logos instead. Maybe somebody could even start flogging T-shirts.
I wonder if 'London 2012' is under copyright ...
guido fawkes has another version, complete with a "money shot"...
oh dear. this is turning into one hell of a PR disaster. and its only 2007...
Can one avoid copyright thus:
"Londinium MMXII"?
(Did I get that right?)
wow, I do made logos for some extra cash but if that is the price, that would gonna be some serious work.
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