As many will be aware, Tony Blair is off galavanting around Africa on his farewell tour, and the BBC has in the last few moments published the headlines "Blair issues Africa action call".
Three years ago in 2004 the headline was "Blair launches Africa commission" accompanied by the wistful looking picture (right) of him close to tears after having said the state of Africa is a "scar on the world's conscience".
Step back another two years to 2002 and we have "Blair to call for Africa aid package". The year before we had "Blair promises to stand by Africa" and are told that the state of poverty in Africa is "a scar on our consciences" - sound familiar doesn't it?
At what point does someone step back and say. Blair? Africa? What a load of hot air and bollocks!