I've just stumbled across a "video leaflet" on YouTube by a Lib Dem councillor in Bristol called Tim Kent. The title of the video says it all really. I'm not going to post the actual video as it's about chicanes on a road in Bristol which, to be fair, is dull as dishwater and really only of interest to the people who live on the actual road in question.
However, it's an interesting development. It's unlikely that video leaflets will replace the paper type entirely, at least not in the near future anyway, but there probably is scope for greater use of video in local campaigning I think. However, it may still require the paper variety in order to promote itself (unless you were to deliver CDs through people's doors instead).
6 comments:
You have to do ALL forms of camapining. Paper based and use new media.
The Referendum party distributed millions of videos in the 97 election. CDs are much easier and cheaper to do these days.
Ian Dale did CD/DVD deliveries in North Norfolk in 2005. they went down like a lead balloon. I also know Jill Hope, Lib Dem candidate in Harborough did the same with similar effects.
We were offered the chance to do them and thought them a waste of time and money. I think the result proved us right.
I cant see it really catching on. People are not really bothered about local elections, hence the low turnouts. I don't think you are going to get people to take time out to search youtube for videos about chicanes.
Works on national issues, not local ones.
There are still us poor folk on dial up. Video takes forever.
Plus statistics suggest that 44 per cent of households do not have internet access of which 70 per cent have no intention of getting it. These "net refuseniks" would probably be apprehensive of CDs and DVDs as well.
I'd be wary of viruses on a disk sent to me by a politician: it's possible that someone hates him/her somuch that they add a virus just to create bad publicity for the guy/gal.
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