Government CO2 TV advert is coming

There is very little that irks me more than Government advertising and the sheer volume of money spent on it. The Treasury itself has spent millions pushing its policies like the child trust fund which produced a reduction in uptake when the advertising spending went up. However, the Treasury's £3.2m spend on a campaign is nothing compared to the planned spend by the Department of Transport on their Act on CO2 campaign over the next year.

According to DoT it has received "financial approval" to "invest £10m from March 2007 – March 2008 to support the Act on CO2 campaign". This means the website (which cost £110,270)represents just 1% of the total budget. Purely as an aside, the website, for anyone wondering, received 36,147 hits in it's first month. Unfortunately the DoT were unable to guarantee to me that those were unique hits because the £100K+ website has "had some problems with tags".

Anyway, I digress, where on earth is £10 million going to be spent you may wonder? Well, it will be interesting to learn how much of it was and will be spent on the production and prime time costs of the forthcoming TV advert as "Phase 2" of the campaign kicks in. The advert will advise us all how to drive smarter (basically the list in video form), and then link us all to the website where we will find a list of low carbon cars.