Monday, April 30, 2007

DVLA spent £1.2bn on advertising?

Actually, to be accurate it's £1,226,000,000* on adverts in the national and motoring press to promote awareness of the changes it has made to the Road Tax forms from the old V5 to the V5C. Somehow this is going to be paid for out of a forecasted total budget of £12,900,000.

If you're wondering where I got the figures from have a look at this release under the Freedom of Information Act. It's very clear, in the table at the top of page 3. Spend in £K is to be £1,226,000.
* Dangerous things typos, imagine if it happened in the Budget!

6 comments:

SFIE said...

HMM, think they made a mistake with the k at the top of the column!

dizzy said...

indeed.

Guido Faux said...

"Somehow this is going to be paid for out of a forecasted total budget of £12,900,000"

Haven't you heard of the Olympic budget?

Anonymous said...

Ha ha ha. Some bint on Doughty st has just quoted the 1.2 BILLION figure as fact !

Anonymous said...

To clarify - she quoted the figure from your blog.

dizzy said...

Oh dear.. perhaps I should've made it more clear.