Well that was 14 million well spent. I don't recall seeing any adverts. Do you?The only one I remember was TB and GB pretending to get along through gritted teeth around a board table, whilst talking about the best way forward for Britain. Funny.
DizzyCommercial length Factor Example 10 seconds 0.50 £250 20 seconds 0.85 £425 30 seconds 1.00 £500 40 seconds 1.33 £665 50 seconds 1.66 £830 60 seconds 2.00 £1000 So I guess it depends on how many adverts made and duration. Really wouldn't know how to go about finding out. Here's the link for this information: http://www.idigitalsales.co.uk/advertisingenquiries/costOfAdvertising.cfm
TV advertising tends to be sold on the basis of viewing figures - so if I wanted to reach ABC1 businessmen, it would cost a lot more to reach a million of them than a million housewives with children. It is possible to book individual slots (middle of the News at Ten used to be hideously expensive), but the rule used to be that ITV, C4 or whoever would guarantee a total demographic reach over the duration of the campaign.
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